TikTok Usage Database
TikTok Usage Survey:
As an avid TikTok user myself, I wanted to see how others utilize the app. So, I created a survey that asked participants to answer questions regarding their TikTok screentime, the kind of content they watch on the app, and their activity on it as well, from making their own TikTok videos to using the TikTok shop. Overall, my goal was to gather information on what other user’s TikTok usage looks like.
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https://airtable.com/appRTZTQemeoc5m6h/shryu6H5eeYj6XDd5
Database Gridview:
All of my participant's answers can be found in this gridview.
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https://airtable.com/appRTZTQemeoc5m6h/tblXLSwgDRVrBrFc1/viwxVOxAs6h70k45s
Average Social Media Screentimes:
In this second table I compared my participants’ average daily TikTok screen time to the average daily screen time Gen Z spends on other social media platforms such as Instagram and YouTube. I focused specifically on Instagram Reels and YouTube Shorts because their short-form, scrollable content is very similar to TikTok's style. That said, I wanted to see if young people use Instagram Reels and YouTube Shorts as often or less than TikTok considering their similarities. However, my study and research showed that the average daily TikTok screentime was the highest.
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https://airtable.com/appRTZTQemeoc5m6h/tblPn95GGTFBZDMLn/viwAHVRD9USP6tBhF?blocks=hide
